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The Brandmark.

After cultivating a case study, including the background, the problem, the process of what Posyandu already been through, I arrive at the final deliverable Brandmark Logo. Interpret the provided language and articulating it in a more precise form that can be clearly communicated to the target market. Using a serif font type to give the sense of competencies and professionalism but not too stiff to be approached because it is what Posyandu supposed to be, in my opinion. All in all what’s the point of an eye-catching design, without a smart concept right?

The Monogram.

The idea comes from the shape of a baby wrapped in a blanket on the arms of their parents. A lovely moment where the baby and also the parents can feel love, comfort, warm, and safe. The shape—inside itself has its own meaning and will become the elements of the branding to be used on the activation. The first shape with pink color represents love, the triangle—shape with red color represent safety, the tilted line with light blue color represent warmness, the last shape with green color represents healthy. All together combined become an iconic Monogram that would differentiate itself in the saturated health industry.

The Lockup.

Combination of the Brandmark and the Monogram can be paired with or detached. An iconic logo that thoughtfully crafted which clearly expressing who and what Posyandu are.

Notes:
I can't find any way to put the details, so please kindly download link below, where I put all the description and the proposed activation. 

https://we.tl/t-87hXiReJFU

Super thanks!

Febrina